News: Lucy Rose Launches New Independent Record Label – Real Kind Records

Photo Credit: Will Morris

Lucy Rose has announced the launch of a new independent record label, Real Kind Records, and the details of her first artist signing and release.

The British folk musician, who released her fourth album No Words Left in 2019 to widespread acclaim, will build the label’s foundations throughout the year and is incredibly excited to welcome the US singer-songwriter Samantha Crain as her first signing.

Real Kind releases Crain’s new album, A Small Death, on the 1st May 2020. For more information on the release and to hear a stirring introduction to the record with its opener, ‘An Echo’, head HERE.

The initiative to launch a record label has been an idea long since considered by Lucy Rose. Ever since she stepped away from her major label record deal following the top 10 release of her second album, she has sought to remain fiercely independent in almost all aspects of her life. Coupled with her passion for discovering and unearthing new artists, Real Kind feels like a natural extension of combining the two and helping to put a spotlight on young artists making their tentative first steps, or those that are deserving of so much more attention than they’ve had.

Explaining her thought process and vision for the label further, Lucy revealed: “Like all musicians, I’ve always felt interested and passionate about other musicians and the art that’s constantly being created. Choosing support acts for my tours is always so exciting for me, to take a musician that I really care about and admire on the road with me and hear them play every night, fills me with such happiness.

“That’s what happened last year when I took Samantha Crain on tour with me, an artist that I’ve been listening to and following since 2015 when we met. But having her on the road and listening to her play every night, my love and passion for her music grew enormously. During those weeks on the road we grew closer as friends and she sent me her album – ‘A Small Death’ that she was in the process of finishing. I couldn’t believe what I was hearing. This album that she had self-produced and made in her home of Oklahoma was one of the best albums I had heard in years, maybe ever. I was so excited and thrilled for her but as we talked more it became clear that Samantha wasn’t sure of how she would release the album.

“I spoke to Communion Records, my label, about Samantha and her album and they gave me this great opportunity of starting my own label as an imprint under them, so I could release Samantha’s album. I couldn’t believe it!

“After a lot of thought and consideration, this is what is happening. I’ve started Real Kind Records and Samantha Crain is my first signing. It has been one of the most exciting moments of my life. Samantha Crain is one of the most talented, genuinely inspired artists I’ve ever come across and to work with her is truly an honour. When it came to setting up the label, I knew that what was most important to be was that the artists needs came first, artist friendly deals, and at the forefront of what I wanted to achieve was that Samantha enjoyed every moment of releasing this album.

“I have real ambition for Samantha and this album. It’s such a profound and intelligent album, musically and lyrically. I’m so grateful for the braveness she has shown in doing this. It’s a deeply personal album and one that I will continue to listen to and enjoy for all the years to come. I hope many, many more people will too.”


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