New Release & Video: Matthew E. White – Electric

Photo Credit: Cameron Lewis

Matthew E. White today shared “Electric,” the ebullient second single from his new solo album K Bay due out on September 10th.

The track’s video, directed by Wes Parker, finds Matthew getting his hair trimmed for the first time in years, a cut as long-awaited as K Bay itself. “I wrote this song after listening to ‘Me, My Baby And My Cadillac’ by Sleepy Brown,” Matthew explains. “I wanted to write something so intentionally direct like that. When we recorded I wanted the playing to come across raw, limit the instruments and let everything redline from start to finish. The lyrics are mostly pure 60’s bubblegum pop – think Brill Building Carole King – an homage to the overtly saccharine songwriting style of that era. There’s really an absurdity, and theater to it all.”

Watch the “Electric” video here…

K Bay – White’s first solo LP in six years and second release of 2021 following a collaboration with Lonnie Holley – is the astounding record he has forever aspired to make. A bold reclamation of independence and identity, K Bay establishes White as one of his era’s most imaginative artists. These 11 pieces are retro-futurist magic tricks that feel instantly classic and contemporary, the product of a musical mind that has internalized the lessons of his idols and used them to build a brilliant world of his own.

More than love, romance, or self-reliance, this is the animating ideal of K Bay – that we can forever strive for something better, no matter how flawed or blessed we have already been. A decade ago, Matthew E. White made a classic beauty no one expected; on K Bay, he has made a masterpiece by harnessing what he’s learned from that community and life itself in entirely unexpected, electrifying, and reaffirming ways.


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