Maggie Rogers has shared her new single, “Want Want” – a big, bracing celebration of the irresistible pull of desire. She teamed up with Kid Harpoon and Del Water Gap to produce the track, which was recorded at Electric Lady Studios in New York City, Peter Gabriel’s Real World Studios near Bath, England and Sid’s Palace in Scarborough, ME. The song was originally written in quarantine with Del Water Gap in Maine and brought to its full form with Kid Harpoon in NYC and Bath.
Filmed at a karaoke bar in NYC’s Koreatown, Rogers performs “Want Want” with raw abandon in the official video. The energy builds as the sinuous verses give way to the frenzied chorus and she’s joined by her band and a growing, grooving crowd. The clip was directed by Warren Fu who also collaborated with Rogers and director Michael Scanlon, on the visual for her previous single, “That’s Where I Am.”
Says Rogers, “‘Want Want’ started in Maine during the pandemic in a small studio assembled over my parents’ garage. I wrote and produced it with my old bandmate, Del Water Gap. It was really just about the fun of it all. Some bubblegum world to escape to in the middle of the isolation and darkness. The song found its final form over the next year and a half, editing and re-editing with Kid Harpoon until we found the perfect knock-your-teeth-out drums, the right growl of the guitar tone. That roaring synth, it’s just a Prophet stock sound, but it always reminded me a little bit of the intro to “Iron Man” by Black Sabbath. The right amount of bite that still invites you in. The video is about sensuality. About embodiment. About freedom. It was shot in in one of my favorite karaoke bars. Sticky floors and fluorescent lit bathrooms. Everything in its right place.”
“Want Want” is from Rogers’ new album, Surrender, which will be released by Capitol Records on July 29th.