New Release & Video: Gruff Rhys – Selfies In The Sunset

Gruff Rhys follows a series of sold out gigs played with full orchestras in Cardiff, London and Manchester with a new video for Selfies In The Sunset (the closing track from his recently-released, fifth album Babelsberg)

Directed and animated by Ewan Jones Morris, the video for Selfies In The Sunset features Gruff and guest singer Lily Cole creating Animojis ahead of the apocalypse…

Of the track, Gruff writes: “A couple of years ago I noticed some smiling, healthy looking young people taking selfies in front of a particularly spectacular sunset, I turned around to walk away only to see another sunset in front of me.

I realised the first sunset was just the glow looming above a chemical plant. Still, the selfies would have looked like they were taken in California. (We weren’t in California).

It got me thinking about Armageddon. Maybe people will be taking selfies till the very end. They’ll be pretty spectacular and will feature the golden colours of the Sunset. With the acceleration of climate change maybe it is the end. A slow painful process not an event.

My friend Graham from South Shields was working with Lily Cole on some music a while back – there was some talk of me helping out in some way as a musician. “Nothing came of it – but I invited her to help me finish this song in any case, as she has a greater insight into the world of imagery. It turns out that her Mother is from Rhydaman and has been taking selfies since the 1960’s.

This isn’t a judgmental song about Selfies – Selfies aren’t the problem. They bring joy into this precarious life. It’s just a really sad song.

With sincerest apologies to Mel Gibson,


Gruff has added two new dates in Wales to his already announced Autumn/Winter tour of North America, the EU and the UK. He plays Swansea Brangwyn Hall on December 5th and Wrexham Live Rooms on December 7th. The full tour dates are below…


5 – Montreal Le Ritz
6 – Toronto Garrison
8 – Boston Great Scott
9 – Brooklyn Rough Trade
10 – Philadelphia Johnny Brenda’s
11 – Washington DC DC9
12 – Pittsburgh Funhouse
13 – Columbus Ace of Cups
14 – Chicago Chop Shop
16 – Minneapolis Cedar Cultural Centre
19 – Vancouver The Fox Cabaret
20 – Seattle Barboza
21 – Portland Doug Fir
23 – San Francisco The Chapel
24 – Los Angeles The Echo


8 – Portsmouth Wedgewood Rooms
9 – Brighton The Old Market
10- Folkestone Quarterhouse
11 – Oxford 02 Academy
12 – Bristol SWX
13 – Birmingham Glee Club
15 – Glasgow SWG3
16 – Leeds Church Leeds
17 – Liverpool Arts Club
19 – Paris Le Badaboum
20 – Schaffhausen Tap Tab
21 – Munich Ampere
22 – Berlin Privatclub
23 – Hamburg Turmzimmer
24 – Copenhagen Alice
26 – Brussels Botanique/Rotonde
27 – Cologne Studio 672
28 – Amsterdam Paradiso Noord


1 – Cork Live at St Lukes
2 – Galway Roisin Dubh
3 – Dublin Button Factory
5 – Swansea Brangwyn Hall
7 – Wrexham Live Rooms

UK dates support – Group Listening
Europe support – Bill Ryder-Jones
Ireland support – TBC
Wales support – Sweet Baboo